Increased demand for activities closely associated with the Thing sites and fact based and themed travel. Better educated and more widely travelled tourists mean an increased demand for destinations where there is a link between experiences and learning.
DFDS Seaways and Smyril Line operate routes between the Nordic countries, and Smyril Line now has a Viking cruise in its portfolio. This opens the way for possible collaboration on new and sustainable products based on the same concept. In addition, there are direct air connections between some of the countries.